The Newest Underwater Photo & Video Gear in 2024

What's New at DEMA 2023
By Nirupam Nigam

Every year, we attend the DEMA (Diving Equipment and Manufacturing Association) tradeshow - the world's largest Dive Industry and Underwater Photo Industry show. This year, DEMA 2023 was held an New Orleans, a city of excellent food and rich culture. What surprised us was just how many new underwater photo & video manufacturers are entering the market and making incredible strides in engineering underwater photo & video equipment. There were too many for us to cover everyone, but we wanted to share with you, some of the top updates from DEMA 2023. One thing is for sure - this is looking to be the year of the strobe. With so many new strobes on the market like the Scubalamp D-Pro, Sea & Sea YS-D3 Duo, Kraken KS-160 Strobe, Ikelite DS232 strobe, and Inon S-220, it's exciting to see developments in technology that has otherwise been fairly stagnant. As we move into 2024, we'll start to see a lot of this new equipment changing photography, and you can be sure, we'll be reviewing it all! 



Nauticam - Fisheye Conversion Port (FCP)


The Nauticam fisheye conversion port (FCP) is the latest water contact optic from Nauticam. We got a first hand look at this exciting new gadget at DEMA 2023. This conversion port can convert a full frame lens @ 28mm to 180 degree fisheye. It has full zoom through capability and is able to produce FOVs of 180 to 130 degrees.

Get first in line to preorder this port from Bluewater Photo



Light & Motion - Sola X

The Sola X is an incredible new underwater video light from Light & Motion capable of 10,000 lumens of video output and a 20,000 lumens burst mode - as fast as 30fps at full power. We had the opportunity to be the first to check out a prototype light at DEMA 2023 and we liked what we saw! You can get first in line by preordering the Sola X at Bluewater





Marelux - Apollo III Underwater Strobe


The Marelux Apollo III (formerly Apollo 33) is a revolutionary underwater strobe that is sure to change the artform of underwater photography. The strobe boasts a 0.6 second recycle time at a full power of GN33. It is equipped with multiple shooting modes including TTL, RC TTL, HSS, and a new multiple flash mode. The strobe also has a red and white aiming light that can turn off automatically during a flash. With a retail price of $899, the Apollo III is priced extremely competitively. The Apollo III is available at Bluewater Photo





Isotta - Nikon Z8 Housing, Ninja V Housing, Adapters for Nauticam Ports, and more!


Join us at DEMA 2023 to learn about some of the newest updates with our favorite Italian underwater housing manufacturer - Isotta. We got to take a look at some of the newest Isotta underwater housings, accessories, and some exciting new adapters that allow you to use Nauticam ports on Isotta housings. Isotta Nikon Z8 Housing Isotta adapter for Nauticam ports Isotta bulkhead reducers

Email with any questions!



Ultralight Camera Solutions - Underwater Sled Tray Kit, Monitor Bracket, Caged Camera Tray

We joined Ken from Ultralight at DEMA 2023 to talk about some exciting new products we have for sale at Bluewater Photo. The new underwater camera sled allows photo and video shooters complete tripod-level stability with flexibility to adjust your setup. The monitor bracket is a great solution for attaching underwater monitors and recorders to your system. The new caged camera trays allows smartphone shooters an ergonomic way to mount accessories. Everything in this video is at Bluewater Photo so make sure you email for help or check out the links below. Underwater Sled Tray Kit Monitor bracket Caged Camera Tray Cardellini Clamp Kit




SeaLife - SportDiver Lens Adapters, Sea Dragon 3000F Color Boost Video Light, and More!


SeaLife is starting 2024 with a bang! At DEMA 2023, we witnessed some exciting new products for the SeaLife Sportdive smartphone housing including lens adapters for wet lenses, a wide angle port, a flex connect dual tray, and a SeaDragon 3000F color boost video light. We also took a look at the SeaLife Micro 3.0 explorer kit which comes with a free video light at Bluewater Photo! SeaLife SportDiver Wide Angle Dome Lens SeaLife SportDiver Lens Adapter SeaLife SeaDragon 3000F Color Boost Video Light SeaLife Micro 3.0 Explorer Kit with Free Video Light





Kraken - KS-160 Strobes, TG-6 Housing, 5.5 inch ultra-bright monitor, new Hydra lights



We joined Doug at Kraken Sports during DEMA 2023 to see what's new at Kraken - including the Kraken KS-160 strobes, a new 5.5" inch ultra-bright monitor, and new hydra lights. Check out all this new gear at Bluewater Photo and email with any questions! Kraken KS-160 Strobes Kraken 5.5" Monitors Kraken TG-6 Housing Kraken Hydra 6000



Aquatica - Z8 and A7R V Housings

We joined Aquatica at DEMA 2023 to check out their latest and greatest underwater housings! Our favorites were the new housing for the Nikon Z8 and Sony A7R V, as well as a cult classic - the Canon R5. Take a look at Aquatica's famous strobe arm kits - a great combination for Aquatica housings. Aquatica Delta Arm Kits Aquatica Z8 Housing Aquatica Sony A7R V Housing Aquatica Canon R5 Housing





ProShot - iPhone Dive Case


Introducing the ProShot iPhone Dive Case! It's designed to make underwater photos and videos easy with your iPhone. Get yours today at Bluewater Photo




Inon - GoPro Accessories, S220 Strobem and Canon R6 II Housing


We joined Takuya from Inon Japan in the cold waters of the Pacific Northwest to review some of Inon's top gear from GoPro accessories to the new Inon S220 strobes, and the Inon Canon R6 Mark II housing. Rather than a DEMA 2023 update, this is an overview from the field! Check out this cool new gear at Bluewater Photo: Inon S220 Strobe Inon G100 GoPro macro lens Inon G55 GoPro Macro Lens Inon G165 II GoPro Macro Lens Inon Canon R6 Mark II Housing


Nirupam Nigam is the Editor-in-Chief of the Underwater Photography Guide and the President of Bluewater Photo - the world's top underwater photo & video retailer. While growing up in Los Angeles he fell in love with the ocean and pursued underwater photography in the local Channel Islands. After receiving degrees in Aquatic and Fisheries Science and General Biology, as well as a minor in Arctic Studies, Nirupam worked as a fisheries observer on vessels in the Bering Sea and North Pacific. Since then, Nirupam has been a full time underwater photographer and photo gear head. Check out more of his photography at!


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